The curators make the difference. And the focus on process, relationships, and creative
journeys which are often overlooked ingredients of successful shows. AlternativeArt aims to bring you closer to the artist, to open a window onto their daily
struggle, and help viewers gain an appreciation of what goes on behind-the-scenes, in the studio, through the ups-and-downs where art is made.
Curators provide the structure and context which allows artists concentrate more directly on meaning in their work.
AlternativeArt.org sets in place the framework for this to happen.
JP Delaney is the admin. In the early 2000´s he setup artprocess.com a website to promote communication between artists which petered out
possibly due to a need for greater focus and structure. By teaming up with curators this time AlternativeArt.org can hopefully provide
the necessary framework and vision for a sustained success.
Two reasons principally: a) To champion talented unknown and overlooked artists, young and not-so-young, and provide them the much-needed
boost that recognition offers. b) Present curators a practical, risk-free workspace to test ideas and trial new artists.
How it works:
1
Curator contacts AlternativeArt with idea/theme for a show.
2
Curator posts show draft proposal and draft deadline on AlternativeArt.
3
Link to draft proposal sent to curator-selected artists, for comment, with invitation to participate.
4
Artists work with curator to agree and finalize proposal and deadline.
5
Artists are allocated each a separate area to document their work (as it materializes) for the show.
6
Artists open allocated area with brief account of what they intend to do for the show.
7
Artists populate their areas over time with images/videos and descriptions of their work as it progresses.
8
Artists interact with curator, fellow artists, and the public through comments in their respective area.
9
Curator maintains dedicated section to document overall show news, progress, and impressions on how the exercise is advancing towards deadline.
10
AlternativeArt publicizes artists´ work-in-progress and encourages public interaction with updates in artists areas.
11
On reaching deadline, final works are assembled and launched in online exhibition.
...answer to follow.
...answer to follow.
The point is to provide a compelling alternative to the tired choices being offered by todays online art world.